The client was managing digital production (websites, email, display ads) through a fragmented, multi-vendor model. Each brand worked with its own set of agencies, resulting in duplicated efforts, inconsistent output, and inflated costs. There was no centralized oversight, making it difficult to enforce standards, measure performance, or scale effectively across business units. Stakeholders were frustrated by slow turnaround times, high costs, lack of visibility into production pipelines, and an overall absence of operational cohesion. The system was unsustainable, creating mounting pressure to unify delivery and improve efficiency at scale.